A comprehensive brand identity system developed for Vergas Branding, one of Mexico's dynamic creative agencies. The project required a visual language that reflected sophistication, creativity, and international appeal — positioning the agency as a premium player in the Latin American market.
Vergas Branding needed to differentiate itself in a saturated market while appealing to both local Mexican businesses and international clients. The brand needed to feel modern, trustworthy, and creatively bold — without alienating conservative corporate clients.
As Senior Graphic Designer, I led the entire brand identity process from strategy through execution — brand discovery workshops, competitor analysis, logo development through 30+ iterations, color system architecture, typography selection, and final brand guidelines documentation.
Brand workshops, competitor audit, audience analysis
Brand personality, voice, value proposition definition
Moodboards, logo sketches, 30+ design directions
Final system, guidelines, all file formats
The new brand identity positioned Vergas Branding as a premium creative agency. Client acquisition increased significantly, with the brand successfully attracting international projects and commanding higher project fees. The visual system has been in active use since 2021.